Business Location: Toronto Area Postal Code: M5V Relocatable: No
Business Categories:
Publishing, Printing & News Media, Graphics, Film & Video
BUSINESS FEATURES
This small but well-regarded food-and-drink publication boasts a loyal advertiser base, a good distribution arrangement, and a history of strong editorial content. The magazine is an excellent way to gain insider access to the city’s culinary scene, and provides a platform for a number of other revenue-generating activities.
MARKET & COMPETITION
There are a couple of other similarly themed publications in the city, and the competition for ad dollars also includes the alternative weeklies. The largest competitor is the LCBO's Food and Drink publication -- which may also be an opportunity, since the Canadian Magazine Publishers Association is actively seeking to have a ban on advertising in this government-operated magazine, which would considerably boost advertising opportunities for the publication.
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