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What Drives Owners to Sell,
 & Business Buyers to Buy ? 

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• 0. Selling your Business during the COVID-19 Crisis.  
 
• 1. Should I sell my business ?   Take this Quiz ....
 
• 2. Get Ready to Sell Your Business.  
 
• 3. 3 Key Considerations to Create an Effective Business-for-Sale Ad.  
 
• 4. The importance of photos in effective advertising.  
 
• 5. The Ad Title that Sells the Business.  
 
• 6. How to Choose Effective Categories for your Listing.  
 
• 7. Selling your business: ASSET sale or SHARE sale ?  
 
• 8. Some Hints for you When Selling your Business.  
 
• 9. How to Respond to Buyer Inquiries .  
 
• 10. Qualifying Buyers: Separating the sharks from the keepers.  
 
• 11. Ten things I should know when negotiating !  
 
• 12. Will I Get Top Dollar When I Sell My Business ?  
 
• 13. Prepare your Business for your Ultimate Customer.  
 
• 14. Is Your Business a Pain, or a Pleasure ?  
 
• 15. What Drives Owners to Sell & Buyers to Buy ?  
 
• 16. Frequently Asked Questions - by Jim Clark  
 
• 17. An Overview of the Business Selling Process.  
 
• 18. Recasting - a key to building value to the seller.  
 
• 19. What the Profit & Loss Statement Doesn't Tell You.  
 
• 20. How Do Buyers Determine Value when Considering a Business Purchase ?  
 
• 21. Why does Confidentiality Matter when Buying or Selling a Business ?  
 
• 22. Should You Buy an Existing Franchise?  5 Questions to Ask  
 
• 23. Succession Planning is central to selling success  
 

 
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These articles are for general information purposes only and do not constitute legal, accounting or other professional advice.  Important financial and legal decisions should be made only after seeking appropriate professional advice based on your specific situation.
 What Drives Business Owners To Sell...
    and Business Buyers To Buy ?

by Noel Peebles
Author of "Sell Your Business The Easy Way"

The buyer of your business will buy for his or her reasons, not yours.  If you decide to sell, because your business is not going well and you simply want to get rid of it... do you think a buyer will be convinced ?  Your attitude and what you say can drastically devalue your business and its true worth.
 
Whatever your situation, your reason for selling must be convincing and your explanations consistent.
 
It's only natural that you will want to get the highest price you possibly can.  Although, how much you get is important, it won't necessarily drive your ultimate decision to sell.
 
For most business owners, the decision to sell is usually a combination of personal and financial reasons.  Is this your situation too ?  The chances are, you will have a personal attachment to your business.  It’s been part of your life for some time now.  Only you, are capable of making the ultimate decision to sell.
 
The Same Applies To Buyers.  It won't just be a financial decision, it will also be about life-style, personal independence, freedom to express themselves, maybe an escape from the corporate "rat race", or the satisfaction of being in charge of their own little empire.
 
The price they pay is important, as it will need to stack-up financially, if they are to convince someone to lend them money.  But, financial considerations alone, will not drive their decision to purchase.
 
Buying the business will change their lives and they know it.  Only the buyer is capable of making the decision to buy.
 
Remember, at the end of the day, both you and your potential buyer will have to balance the imagined personal gains against what could be uncertain financial prospects.  Because, and here's the crunch... you as seller, are offering a business opportunity, NOT a business guarantee.

This Article is copyright © Noel Peebles
Author "Sell Your Business The Easy


 
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