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Choose Effective Categories
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• 0. Selling your Business during the COVID-19 Crisis.  
 
• 1. Should I sell my business ?   Take this Quiz ....
 
• 2. Get Ready to Sell Your Business.  
 
• 3. 3 Key Considerations to Create an Effective Business-for-Sale Ad.  
 
• 4. The importance of photos in effective advertising.  
 
• 5. The Ad Title that Sells the Business.  
 
• 6. How to Choose Effective Categories for your Listing.  
 
• 7. Selling your business: ASSET sale or SHARE sale ?  
 
• 8. Some Hints for you When Selling your Business.  
 
• 9. How to Respond to Buyer Inquiries .  
 
• 10. Qualifying Buyers: Separating the sharks from the keepers.  
 
• 11. Ten things I should know when negotiating !  
 
• 12. Will I Get Top Dollar When I Sell My Business ?  
 
• 13. Prepare your Business for your Ultimate Customer.  
 
• 14. Is Your Business a Pain, or a Pleasure ?  
 
• 15. What Drives Owners to Sell & Buyers to Buy ?  
 
• 16. Frequently Asked Questions - by Jim Clark  
 
• 17. An Overview of the Business Selling Process.  
 
• 18. Recasting - a key to building value to the seller.  
 
• 19. What the Profit & Loss Statement Doesn't Tell You.  
 
• 20. How Do Buyers Determine Value when Considering a Business Purchase ?  
 
• 21. Why does Confidentiality Matter when Buying or Selling a Business ?  
 
• 22. Should You Buy an Existing Franchise?  5 Questions to Ask  
 
• 23. Succession Planning is central to selling success  
 

 
 DISCLAIMER 
 
These articles are for general information purposes only and do not constitute legal, accounting or other professional advice.  Important financial and legal decisions should be made only after seeking appropriate professional advice based on your specific situation.
 Choose Effective Listing Categories

by Mike Merritt
Business Sell Canada

How to Choose Effective Categories for your Listing

There are multitudes of different possible business classifications that you could use to list your "Business For Sale" in.  How do you decide which category pages will be the most effective for you?  Which ones will draw the most potential buyers to your Listing Ad?
 
The goal for you here is not to try to specifically define the particular operation of the business that you're selling - like: "Children's Clothing for ages 3 to 6 yr olds" ... but rather to choose that your For Sale listing will be located in a larger, more general category where suitable buyers are already looking, and where they will be more likely to find you, and then they can click through to read your For Sale Ad details and contact you.
 
If the business that you're selling is a common business (like a restaurant); then you want to be listed in the same categories that all of the other restaurant sellers have chosen - even if you don't think that it applies exactly to your situation.  However, if what you're selling is a relatively unique business, then you want to be in the general category that relates to what you do (like Repairs and Maintenance) even if it puts you in a divergent mix of other businesses such as Car Repairs, House Repairs, Building Maintenance, House Cleaning, Equipment Repairs, etc. ...
 
Very few potential buyers who are browsing through this site, start out with the intent of buying, say, a "Pool Cleaning business in Weyburn, SK" but what actually happens is that they will come across your listing in their browsing of other available business offerings (the ones that they think that they want) and will see it, read it, and say: "I could do that!" and think that they might enjoy operating your particular type of business.  The goal here is to get traffic for your particular Listing and from it, to get interested inquiries.  With a Buyer inquiry, you can get on with the business of "Selling" your business.
 
Business buyers want to buy an successful business.  The more description that you give, the more that they will be drawn to it.  But first, they have to find you; and that means listing your Ad in a Category that a potential buyer is looking in.  She may not be looking to run a Children's Clothing store - but will be searching on the "Children & Youth" pages because she likes children and wants to interact with them.  When she sees your Store For Sale listing, and along with the word "Profitable" - she might be motivated to contact you.
 
Buyers want to buy an interesting business that is established and currently making money.  They want a business that is easy to run at a price that they can afford.  They want to be able to earn their investment back in as short a time as possible.  But first they need to see your Title, Price and Location on the appropriate Browse pages of the site, and to click on that link to read your ad details page (where your email address is shown) and then they can contact you about buying your business.
 
Make sure that potential Buyers find your Listing Ad !

You can see: www.BusinessSellCanada.com/sale/selqna.htm#1 for further details on how to choose categories for your ad.
To enter a NEW Canadian "Business-for-Sale" ad, you can start at: www.BusinessSellCanada.com/sale/selnew.htm
-or- if your ad has already been entered on the site, then you can start to edit it at: www.BusinessSellCanada.com/sale/selserv.htm
 
........ All the best with the sale of your business ........

This Article is copyright © 2019 by Mike Merritt
Business Sell Canada (https://www.BusinessSellCanada.com)

DISCLAIMER: I am not a licensed business broker so I cannot legally give you advice on your sale.  What's written above is based on my personal experiences ... which you're welcome to consider in preparing for the sale of your business - but you should not take it as professional or legal advice.

 
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