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The Importance of Photos
to Create an Effective
Business-For-Sale Ad

"We Help You Sell Your Business"

 

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• 0. Selling your Business during the COVID-19 Crisis.  
 
• 1. Should I sell my business ?   Take this Quiz ....
 
• 2. Get Ready to Sell Your Business.  
 
• 3. 3 Key Considerations to Create an Effective Business-for-Sale Ad.  
 
• 4. The importance of photos in effective advertising.  
 
• 5. The Ad Title that Sells the Business.  
 
• 6. How to Choose Effective Categories for your Listing.  
 
• 7. Selling your business: ASSET sale or SHARE sale ?  
 
• 8. Some Hints for you When Selling your Business.  
 
• 9. How to Respond to Buyer Inquiries .  
 
• 10. Qualifying Buyers: Separating the sharks from the keepers.  
 
• 11. Ten things I should know when negotiating !  
 
• 12. Will I Get Top Dollar When I Sell My Business ?  
 
• 13. Prepare your Business for your Ultimate Customer.  
 
• 14. Is Your Business a Pain, or a Pleasure ?  
 
• 15. What Drives Owners to Sell & Buyers to Buy ?  
 
• 16. Frequently Asked Questions - by Jim Clark  
 
• 17. An Overview of the Business Selling Process.  
 
• 18. Recasting - a key to building value to the seller.  
 
• 19. What the Profit & Loss Statement Doesn't Tell You.  
 
• 20. How Do Buyers Determine Value when Considering a Business Purchase ?  
 
• 21. Why does Confidentiality Matter when Buying or Selling a Business ?  
 
• 22. Should You Buy an Existing Franchise?  5 Questions to Ask  
 
• 23. Succession Planning is central to selling success  
 

 
 DISCLAIMER 
 
These articles are for general information purposes only and do not constitute legal, accounting or other professional advice.  Important financial and legal decisions should be made only after seeking appropriate professional advice based on your specific situation.
 The Importance of Photos in an Effective For-Sale Ad

by Mike Merritt
Business Sell Canada

Effective Photos are a big part of Advertising your Business For Sale

Photos of the business are a big part of the ad that you create to sell your business.  Buyers are motivated by a favourable photo of the business establishment, its products and its customers.  While showing an empty stainless steel kitchen in a restaurant may look clean and neat - a photo of a busy chef and staff with actual food being prepared becomes a real motivator for the prospective Buyer.  An empty parking lot as big as a football field means nothing to a Buyer if there aren't any customers' cars parked there showing that people are coming in to do business with you.  Gasoline pumps aren't worth anything if there isn't a customer filling up his car, or better yet, his gas guzzling heavy truck.
 
There's room for two or three photos in your ad here at www.BusinessSellCanada.com, and you can always save any extras to email to interested Buyers.  You can decide to show both the inside and the outside of the building; but remember to include happy, paying customers in the photos.  Don't show the outside of a dull gray building during a snow storm.  Show a bright, cheery building under a blue sky and with a customer with his hand on the door knob going in.  Also, include an emotional picture with the ad - a customer lifting food to his mouth in a restaurant; a crane lifting heavy equipment onto a flatbed truck; a car on a hoist with a mechanic working underneath; a sales agent on the phone to a customer; a well dressed clothing model in the window of your clothing store.  Don't show a long row of shelves with cans of food on them - show a customer with a baby, holding a can considering which brand of baby food to buy.  Show a "Winner" at the Lottery terminal.  Show a smiling customer in his new car, or wearing his new suit, or pointing to a wedding cake that she wants to buy.
 
Photos in the ad also work well for those businesses that are more remote or are difficult to understand what the business produces or its services.  The potential Buyer has to understand what the business does, in order that he/she can decide whether they want to contact you about it and ask more questions.
 
The goal of photos in your Business For Sale ad is to motivate the Buyers to contact you and to ask questions and to begin negotiations.  If Buyers are bored by your ad, or just don't understand what you do with the business; they'll wander off and look for something else more interesting to invest their money in.  A "motivated" ad, just naturally implies that the business is active and making money and worth its asking price. 
 
Use "busy"-ness to Sell your "business" !

You can see: www.BusinessSellCanada.com/sale/selqna.htm#4 for details on how to include photos in your ad.  You can start a NEW Canadian "Business-for-Sale" ad at: www.BusinessSellCanada.com/sale/selnew.htm
 
........ All the best with the sale of your business ........

This Article is copyright © 2019 by Mike Merritt
Business Sell Canada (https://www.BusinessSellCanada.com)

DISCLAIMER: I am not a licensed business broker so I cannot legally give you advice on your sale.  What's written above is based on my personal experiences ... which you're welcome to consider in preparing for the sale of your business - but you should not take it as professional or legal advice.

 
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