To Business Sell Canada home page. Established Canadian businesses - For Sale by Owner - in Canada.
Established Canadian businesses - For Sale by Owner - in Canada

 
Home Buy a Business Sell a Business Resources Contact Us
    Menu   Testimonials   Tips & Articles --> Article #0   Questions   Enter a NEW Listing  
  Menu  Tips & Articles --> #0  Enter your Ad  

 
Selling your Business
during a Crisis

"We Help You Sell Your Business"

 

- CHOOSE -

• 0. Selling your Business during a Crisis.  
 
• 1. Should I sell my business ?   Take this Quiz ....
 
• 2. Get Ready to Sell Your Business.  
 
• 3. 3 Key Considerations to Create an Effective Business-for-Sale Ad.  
 
• 4. The importance of photos in effective advertising.  
 
• 5. The Ad Title that Sells the Business.  
 
• 6. How to Choose Effective Categories for your Listing.  
 
• 7. Selling your business: ASSET sale or SHARE sale ?  
 
• 8. Some Hints for you When Selling your Business.  
 
• 9. How to Respond to Buyer Inquiries .  
 
• 10. Qualifying Buyers: Separating the sharks from the keepers.  
 
• 11. Ten things I should know when negotiating !  
 
• 12. Will I Get Top Dollar When I Sell My Business ?  
 
• 13. Prepare your Business for your Ultimate Customer.  
 
• 14. Is Your Business a Pain, or a Pleasure ?  
 
• 15. What Drives Owners to Sell & Buyers to Buy ?  
 
• 16. Frequently Asked Questions - by Jim Clark  
 
• 17. An Overview of the Business Selling Process.  
 
• 18. Recasting - a key to building value to the seller.  
 
• 19. What the Profit & Loss Statement Doesn't Tell You.  
 
• 20. How Do Buyers Determine Value when Considering a Business Purchase ?  
 
• 21. Why does Confidentiality Matter when Buying or Selling a Business ?  
 
• 22. Should You Buy an Existing Franchise?  5 Questions to Ask  
 
• 23. Succession Planning is central to selling success  
 

 
 DISCLAIMER 
 
These articles are for general information purposes only and do not constitute legal, accounting or other professional advice.  Important financial and legal decisions should be made only after seeking appropriate professional advice based on your specific situation.
 Selling your Business during a Crisis

by Mike Merritt
Business Sell Canada

Business Meeting
 

How to sell your business during a Crisis ...


1. Be Enthusiastic   Be Enthusiastic

As always, "Be Enthusiastic"; be honest about the current situation but be enthusiastic too.  Whatever the crisis is, it won't last forever.  At some point in time it will be over and all things will return to normal.
 
If your business was operating successfully before the crisis; then, in most cases, it can be successful again; albeit with some re-structuring and perhaps modifications to its operating procedures.  These facts are what you will have to get across to the Buyer (the new owner) in your Business-For-Sale listing.  Enterprising people are still looking to change their lifestyles during this period of waiting and reflection.  They want to start their own "new operation" in a different direction with a different business for them to operate and to grow.  They are still interested in exploring new opportunities.
 
What you, the Seller, need to do in your Business-For-Sale listing is to be enthusiastic and to emphasize the good and successful and profitable parts of your business as it ran before the crisis, and to describe how well it will operate once again.
 
The descriptions that you use in your ad should "sell" your business.  Attractive businesses say things like: "This established business has been running for 5 years and will continue to increase in its income/profit once this crisis has passed."
 
Think of the Buyer when you write your listing.  What would he/she want to know?  What would motivate a Buyer to contact you and to want to investigate your business further?  Write your ad from the Buyer's standpoint!  She's not buying just a list of your "used" equipment - she's buying an opportunity to make a lot of money for herself, and to feel good about the services/products that she's providing to the community, and to be proud of what she's doing.
 
You want to fulfill those desires with your ad descriptions !!!
 
 
2. What's it Worth ?   What's it Worth

The biggest problem that Sellers have in preparing to sell their business, is trying to determine their asking price.  This is doubly difficult during a crisis because the business might be closed or operating under reduced capacity or only partially functioning (like: take-out only, no seated dining or reduced seating capacity).
 
In this case, the Seller has to refer to their previous (pre-crisis) sales/income/profit figures.  Present those to the potential Buyer and describe how the business will flourish again.  Of course, you don't need to actually state financial figures in the Listing - you can use a more generalized statement, like: "This business has supported my spouse and 3 children over the previous 6 years of its operation."
 
When setting your Asking Price, you should consider your ongoing operating costs and losses; and that the Buyer will be taking over these costs from you for an undetermined length of time before she even starts to make a profit.
 
 
3. Why Should Someone Buy THIS Business ?   Buy THIS Business

Ask yourself the question: "Why would I want to buy this particular business?"; then put your answers into the listing descriptions.
 

Enter your own FOR-SALE Listing - Now

To enter a NEW Canadian "Business-for-Sale" Listing, you can start at: www.BusinessSellCanada.com/sale/selnew.htm
-or- if your Listing has already been entered on the site, then you can start to edit it at: www.BusinessSellCanada.com/sale/selserv.htm
 
There are lists and descriptive paragraphs for: "Included", "Excluded" and "Optional/Extra".  There are paragraphs for "Features", "Financial"" and "Market/Competition".  A good and effective Listing says something appropriate in each of these text entry locations.
 
........ All the best with the sale of your business ........

This Article is copyright © 2020 by Mike Merritt
Business Sell Canada (https://www.BusinessSellCanada.com)

DISCLAIMER: I am not a licensed business broker so I cannot legally give you advice on your sale.  What's written above is based on my personal experiences ... which you're welcome to consider in preparing for the sale of your business - but you should not take it as professional or legal advice.

 
[ Go Back ]

 
For Sale - Canada     Home | Buy a Business | Sell your Business | Resources | RSS | Site Map   For Sale - Canada

  DISCLAIMER  
BusinessSellCanada is not responsible for the accuracy of the information
shown in any of the "Business For Sale" listings.  The Buyer should
contact the Seller/Agent directly and verify the accuracy of
all information to his/her own satisfaction.

•  All scripts and text © 2020 BusinessSellCanada.com  •
 
Classified Ads of Businesses For Sale in Canada
 
 
Website established 2003

Ichthus - Christ