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Succession planning central to selling success
Getting ready to sell your business can be a labor intensive time. Making
sure every stage in the process is completed on schedule is critical to a
positive outcome in terms of passing the baton on to the new owner. One
activity which can significantly ease this transition is succession planning.
(See:
succession planning). Sometimes overlooked by
pre-sale business owners, creating an effective handover strategy which is
agreed to and shared with key personnel can make a real difference in terms
of smoothing the path to new ownership. Here we take a closer look at why
it is so important to engage in succession planning and highlight the main
issues to take into account.
What is succession planning?
Succession planning is basically a process whereby current business owners
plan for a time when they will no longer be running the organization. The
change in leadership could occur as a result of the owner’s death or more
positively because they have transferred ownership to someone else such as
a family member. We are looking at the third scenario - when the owner is
selling the business. (See:
succession-planning-and-business-transfer). The main objective of the
succession plan is to identify people within the organization who
have potential as future leaders capable of helping the company progress
towards further success. Anticipating future personnel requirements and
ensuring there are talented individuals in a position to meet these needs
is critical to any business but is particularly important when the
enterprise is undergoing significant change. While future leadership is
quite rightly at the heart of the succession plan, the document itself
should also take in other aspects of the business which need to transfer
and continue. These include any registrations which need to be amended such
as business names, licenses, intellectual property etc. as well as
addressing continuity in terms of insurance provision for all areas
affecting employer and employees.
How to succession plan
If the business does not already have a succession plan in place then this
should be viewed as a priority as soon as the decision to sell the business
has been made.
-The first step is to undertake a critical analysis of corporate functions
within the context of overall business goals. Although succession planning
is essentially focused on people, this analysis needs to be as
dispassionate as possible. Taking a clinical approach will ensure that
decisions are made in the best interests of the business as opposed to the
people currently working in it. Think about the current organizational
structure and consider whether it is fit for purpose moving into the new era
of ownership.
- Once the structure has been considered it’s time to assess the people who
fulfill the roles within it. Evaluate the core skills and competencies
which a new leader should have and think about whether there is anyone
currently employed in the company who demonstrates these attributes.
Depending on the size of the business the same analysis may also be
required in relation to the next tier of the structure. A new owner may be
looking for a ready-made management team who can hit the ground running.
Having this already in place could make your company a more attractive
proposition for a potential buyer.
- So the structure is in place and you’ve thought about the people required
to make it work, but there may still be some fine tuning to carry out.
Perhaps there are people who are 90 percent right for future leadership
positions but need some further development to meet the mark. This is where
training could play its part. Enhancing the skills portfolio of the
existing team can only enhance the quality of company outputs and is a
worthwhile investment in terms of boosting the possible sales price. Other
options may be to give some personnel the opportunity to gain experience in
new areas, improving their potential contribution through increased
flexibility. It may also be necessary to recruit new blood to complement
the existing internal talent pool.
- Having conducted all the analysis, assessed all the competencies and come
up with a workable structure with people to fill it, the next stage is to put
all the information together in a concise yet comprehensive document. (See:
Succession-plan-template-and-guide).
It should also contain any other
transitional issues which the new owner needs to consider such as licenses,
contracts, leases and registrations which need to transfer. For the
protection of the company and its employees it should also take account of
provision for issues like insurance which need to continue as part of the
transition.
Once the document has been finalized it can be shared with the new owner
and the staff who are staying with the company. This plan will help protect
the owner’s investment and the future employment of all concerned by
underpinning the business as it moves into a new era.
After working in the city for a good few years, in finance and banking
Gemma Carter decided to take a little career sabbatical. During this time
she got married and became a mom. Going back into the stressful job she had
wasn't an option, so she became a writer instead and pens articles on
topics relating to business, finance and other money matters.
DISCLAIMER BusinessSellCanada is not responsible for the accuracy of the information
shown in any of the "Business For Sale" listings. The Buyer should
contact the Seller/Agent directly and verify the accuracy of
all information to his/her own satisfaction.